Unprompted answers
No options to guess from, so the response reflects what the viewer actually knows or wants.
In a world full of static content, be the organization that engages your audience on a more personal level. With 63% of consumers expecting businesses to know their unique needs and expectations, it’s time that businesses listen to their customers. Here’s how...
Mindstamp is an interactive video platform that allows users to gather genuine feedback and responses from viewers by integrating free-response questions into existing video content. Adding this level of interactivity into an already engaging piece of content will further increase your video's ability to boost engagement, drive actions, and collect valuable information from your viewers.
1. Receive more detailed, subjective responses: With free-response questions, you can receive feedback in your customer's own words instead of limited generic answer options from dropdowns. Respondents can explain themselves and provide as much detail as they want, leading to less ambiguous answers.
2. Gather real customer insights: Identify new information and honest opinions you hadn't thought to ask. With free responses, you can see beyond the numbers to understand your customers as individuals to reach brand new information and consumer insights that can be used to transform your brand.
3. Enhance customer satisfaction: With the feedback provided by viewers, companies can improve their product/service or the overall customer experience. This can lead to higher revenue and more loyal customers . Furthermore, by asking customers for their opinions about your company's products and performance, you indicate that you are ready to listen to them and value their opinions.
Integrating free-response questions into your video content is a great way to increase engagement and easily collect detailed answers from your consumers. These answers not only give you further insight into your company’s audience but help you shape a successful strategy moving forward.
Learn more about how to add free-response questions to your videos with Mindstamp’s interactive video platform, or sign up for your free trial to start gathering valuable feedback from your viewers today!