Rules on any signal
Answers, clicks, variables, and data passed into the video can all gate what appears.
Move through the video
Conditional logic in video.
Show, hide, and reroute interactions based on what the viewer answered, clicked, or brought with them from your data.
What it does
One video that behaves differently per person
Without logic, everyone sees everything — which means most people see something irrelevant.
No duplicate videos
Handle several audiences in one recording instead of maintaining a version each.
Composable with everything
Any interaction can be conditional, so complexity stays in the rules rather than the footage.
In practice
What logic is used for
Qualification, remediation, and personalisation.
- Skipping sections a returning viewer has already completed
- Routing a disqualifying answer to self-serve instead of a rep
- Showing region-specific compliance content from a passed-in value
Screenshot needed — conditional logic being configured in the editor
What gets measured
Every use of it is reported
- Reported per viewer
- Every use of this interaction is recorded against the person, not the play.
- Placed to the second
- Attached to the timecode it sits on, so results map to the moment that produced them.
- On video you already have
- Layered on the existing file — the original is never re-encoded or replaced.
Related
What teams add next
These combine on one timeline — most videos use three or four together.
Chapters
Break a recording into named, searchable chapters so viewers can see the structure and jump straight to a section.
Explore →Navigation
Pause, skip, rewind, or jump to another video automatically, so the recording adapts instead of just playing.
Explore →Transcripts
Generate a transcript that viewers can read, search, and click to jump to the exact moment a phrase was said.
Explore →Buttons
Add clickable buttons that open links, jump the timeline, capture a lead, or start a branch — at any moment you choose.
Explore →Call to action
Place a clear call to action at the moment the video has earned it, rather than hoping viewers find one afterwards.
Explore →Comments
Overlay timed comments on the recording to add context, corrections, or commentary without touching the footage.
Explore →Questions
What teams ask about conditional logic
What can a rule read?
Answers, clicks, progress, and any variable passed into the video from your own systems.
Can rules combine?
Yes — conditions can be layered so an interaction appears only when several things are true.
Try it on one video
Make one interaction conditional
Hide the section half your audience does not need and watch completion move.