Choice at the decision point
Offer routes where a linear video would have to generalise and lose half the audience.
Letting people choose and create their own adventure is nothing new— even Netflix entered the live-action interactive programming space with their series Black Mirror: Bandersnatch , an interactive “choose your own story” film. This type of technology allows video content to become more interactive and engages the audience like never before.
Creating an interactive branching video is actually more attainable than one might think. Interactive video branching allows you to present viewers with relevant content and drive engagement as each viewer creates their own experience. With 80% of consumers being more inclined to do business with a company if it offers a customized experience, companies should create user-guided interactive marketing, sales, and training videos to ensure their content meets the needs of their customers.
Let’s break it down. “Branching” is an interactive element that can be added to videos to help create a more personalized experience for each viewer. Through branching videos, viewers have a variety of viewing paths available based on the feedback they provide during the video—making your videos a dynamic resource that can appeal to many.
The viewer is able to take control of the video’s narrative by choosing between different actions that determine where the video is headed. As a result, viewers watch only the content they find interesting or relevant, which in turn leads to increased completion rates and customer satisfaction.
Video branching uses interactive technology to provide viewers with personalized videos based on their interests and needs, as well as create an immersive and engaging experience for each viewer.
Learn more about how to add branching to your videos with Mindstamp’s interactive video platform.
Interactive video branching is just one way to give your viewers a more personalized experience—something that is becoming increasingly important as businesses work to stand out in the competitive digital world. By including branching in your existing videos using interactive features, your videos can stand out against linear videos and give your audience the opportunity to “create their own adventure.”