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Capture and convert

Start a phone call from video.

Add a tap-to-call action so a viewer on a phone can reach your team without copying a number.

Works on the video you already have. No re-encoding.

Screenshot needed — start phone call configured on the timeline in the editor

What it does

For the viewer who wants to talk now

On mobile, the gap between wanting to call and finding the number is where the intent dies.

One tap on mobile

The dialler opens with your number already in it — no copying, no searching the site.

Shown when it matters

Trigger the call action off an answer or a moment rather than parking it in a footer.

High-intent only

Reserve it for the viewers who reached the part of the video where a call makes sense.

In practice

Where tap-to-call belongs

High-value, high-urgency moments on mobile.

  • Enterprise enquiries where a form would be too slow
  • Support escalation after a self-serve path fails
  • Local service businesses running video ads on mobile
Screenshot needed — start phone call being configured in the editor

In depth

What start phone call is for

Seamlessly connect with your audience or customer base by creating in-video points of contact

Mindstamp understands that the only thing more important than engaging, interactive video is the viewer base who’s watching. Whether you’re using Mindstamp in Sales, Marketing, Corporate Training, or Education, you’d likely benefit from a way to personally connect with the person on the other side of the screen. With the “Start a Call” action - you can do just that.

Wowing your customers and creating a lasting impression is harder than it’s ever been. There’s a constant need to come up with innovative ways to better serve your clientele, so that they choose to continue supporting you - not the competitors. One new and exciting way to give your customers a 5 star experience is by adding a point of contact in-video if they need further assistance or have questions!

Instead of leaving the video to Google your support line, they can simply click on the “Contact Us” button in-video and automatically get in touch.

Let’s think about the purpose of a sales or marketing video. If you could drive one action, above any other, for your viewer to take as a result of watching your content, what would it be? To make a purchase, of course! Traditional video can be an effective way to sell or engage clients, but interactive video takes it to a whole new level.

As opposed to waiting until the end of a video (when a client's peak excitement has already come and gone) for them to contact your sales representative, create an option for them to contact you immediately! This will allow clients and buyers to reach a sales agent at the precise time they’re most engaged and willing to learn more.

If you’re the instructor of an elearning course or corporate training class, you know that there’s bound to be a percentage of learners who simply need more attention. Instead of making your most vulnerable learners sift through contact options and leave the material to reach out, add a button that places a call to the instructor or tutor.

What gets measured

Every use of it is reported

Reported per viewer
Every use of this interaction is recorded against the person, not the play.
Placed to the second
Attached to the timecode it sits on, so results map to the moment that produced them.
On video you already have
Layered on the existing file — the original is never re-encoded or replaced.

Questions

What teams ask about start phone call

What happens on desktop?

The action hands off to whatever calling application the viewer has configured, or shows the number.

Can I show it only to some viewers?

Yes. Conditional logic can restrict it by answer, by click, or by how far they watched.

Try it on one video

Add tap-to-call to one video

Put it after the section that makes people want to talk to a person.