Marketing example
Choose your own journey.
Put the viewer in control with video branching, also known as "choose your own adventure" experiences!
How it was built
Three interactions, one recording
Everything in this example sits on the timeline of an ordinary video. Nothing was re-shot and nothing was re-encoded.
- Video branching
- Buttons
- Conditional logic
What it does
Interactive video branching brings the thrill of “choose your own journey” storytelling to your content, offering viewers an engaging and immersive experience where they control the narrative.
This groundbreaking approach lets audiences make decisions and shape their journey, creating personalized experiences that resonate deeply. Inspired by Netflix’s acclaimed “Bandersnatch,” this interactive format transforms traditional video into a dynamic, choice-driven adventure perfect for storytelling, recruitment, training, and more.
What it reports
Everything above is measured
- Every choice recorded
- Which path each viewer took, against the person rather than the play.
- Answers per viewer
- What they responded, attached to the interaction and its timecode.
- Actions attributed
- The click, booking, or purchase tied to the moment that caused it.
More examples
See what else is possible
Every one of these is live — press play and use it.
Training
Branching safety training
The Dräger Safety interactive video utilizes hotspots, video branching, and file downloads to showcases several hydrogen early warning detection solutions in one video, allowing viewers to choose their own adventure!
Watch →Sales
Calendar booking
Get more appointments by letting your audience book on your calendar directly from within the video.
Watch →Recruiting
Career recruiting
Interactive career recruiting example made with Mindstamp!
Watch →Build one like it
Start from a video you already have
Everything in this example was added on top of an existing recording.